Why Your Business Keeps Surprising You (And How to Stop It)

Last quarter, a retail store owner found out her best-selling product had been running at a 4% margin for six weeks. Not because she calculated it wrong. Because the supplier raised prices in March, nobody updated the spreadsheet, and the dashboard she checked every Friday pulled from the old numbers.

Six weeks. Roughly $14,000 in margin she thought she had.

The data was there the whole time. It just wasn't watching.